M&MA Website
While working on the Creative Agency team at Moody Bible Institute, we were approached by an important client: the chair of our Programs field. I led a team of three web designers through the process of transforming their static, outdated website into a vibrant, inviting digital experience.
Because prospective students were a primary audience, we designed the site to give them a sense of belonging and excitement about becoming part of the program. At the same time, we needed to engage donors by showcasing the program’s strengths and impact, while also meeting the needs of key stakeholders, including professors who each brought valuable content and perspectives to the project.
Managing the project meant balancing these audiences, coordinating the design team, gathering and incorporating stakeholder feedback, and keeping the overall vision consistent from start to finish.
It was an especially meaningful project because I had the opportunity to lead a team while giving back to the very program that helped me fall in love with communications in the first place.
You know when you have a great idea right as you’re about to fall asleep? Yeah, that happened to me during this project.
There’s a wall in the program filled with Polaroids of every student. I already knew I wanted to incorporate the faces of my peers and the people who make the program what it is, so I took a photo of the wall and turned it into a key part of the website design.
The idea was simple: let the people speak for the program.
I wanted prospective students to see themselves in the faces on the site and get a glimpse of the community they could become part of. More than simply showcasing a program, the design was meant to create a sense of belonging and ownership before a prospective student ever stepped through the doors.
Sometimes the best design ideas start with simply paying attention to the people who make something special.